CULTURAL AND CREATIVE INDUSTRIES

“We’re developing an industrial strategy for the UK and any good strategy of course has to build on its strengths. You couldn’t fail to have the creative industries as absolutely foundational to that ….. strategy.”

Rt. Hon. Greg Clark MP, Secretary of State for Business, Energy and Innovation, January 2017.

ART AND COMMERCE

have always been awkward bedfellows, but when you get the collaboration right, as in building a successful TV production company, no other form of enterprise is more satisfying.

BUILDING A CREATIVE BUSINESS

demands clarity of objectives, the management of many and varied collaborations and the negotiation of complex trade-offs of risk and responsibility.

Welcome to my website

This is a vehicle for presenting examples of my research, advisory and not-for-profit work in the arts, media, culture and ‘creative industries’

Martin Smith

About

I focus on the arts, media and entertainment sectors which loosely comprise the ‘creative economy’. My specialisms lie mainly in the fields of political economy, public policy, film business and the wider ‘creative industries’.

I aim to help clients, colleagues and students to understand the factors driving radical change in the global creative economy, in both advanced and developing countries, and to help them navigate their way through emerging new business models and the changing competitive landscape.

My background is mainly in public and regulatory affairs and corporate communications. I was formerly a partner at Brunswick LLP and ran my own consulting firm, West Bridge Consulting, for 20 years. I have for many years acted as an adviser to Ingenious Media on film and other ‘creative’ investment business, and on various education and philanthropic projects. I am a Visiting Fellow in Creative Industries at the Institute for Creative and Cultural Entrepreneurship (ICCE) at Goldsmiths in the University of London.

I was a founder member of the UK Creative Industries Council in 2010 and chaired the advisory board of Creative Central Asia (a British Council initiative) 2017-20. I formerly chaired the boards of trustees of the Young Vic Theatre Company, music venue St. John’s Smith Square (in Westminster) and the London Festival of Baroque Music.

Consulting services

My clients range from trade associations, development agencies and national governments to management consultancies and private businesses.

My work focuses on the less glamorous end of the arts and entertainment industry – on investment and public policy. My expertise lies primarily in the field of what policy-makers call the cultural and creative industries, defined since 1998 as “those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property”.

My consultancy activity is project-based and is typically executed in collaboration with partners. Projects generally comprise elements of policy analysis, investor research, public advocacy and communications.

Examples of my work

I make frequent submissions to Parliamentary Committees in the UK on matters relating to the cultural and creative industries, and regularly speak at conferences and seminars.

Here are links to selected examples of my lectures, submissions, publications and presentations

British Film and High-End Television (2023)

Although there has been considerable convergence between the film and high-end TV sub-sectors in recent years, with many producers gravitating from the former to the latter, from a business economics perspective there remain substantial differences between them.

‘Creative Kyrgyzstan’: Challenges and Opportunities

This presentation is a general introduction to the subject of the Cultural and Creative Industries (CCIs) and formed the basis of two informal lectures that I delivered in October 2021 in Bishkek, Kyrgyzstan, to mark the inauguration of the Creative Industries Association of Kyrgyzstan.

The Crisis facing the Independent Film Sector in the UK

Here I summarise a few of the major issues raised by the BFI’s recent (January 2021) research tender specification

The ‘Creative Industries’ Revisited

This lecture reappraises the concept of the ‘creative industries’ two decades after its pivotal adoption by the UK government. Against the background of the episodic development of industrial strategy since 2017 and the conclusion of a dedicated ‘sector deal’ in March...

Ingenious submission on Industrial Strategy and the Creative Industries, April 2017

Building our Industrial Strategy; an overview of the policy background, including classification issues and a sector SWOT analysis

IMPACT 17, Krakow, 2017

This investor-focused presentation on the interactions between culture, media and commerce in the internet age provides a framework for much of my advisory work.

Creative Central Asia, Astana Forum 2018

A ‘sector deal’ for the creative industries; highlights the creative economy work of the British Council and provides an update on latest policy developments in the UK

British Council, Crossing Points; UK-Poland, 2018

Contains a guest essay on The Future of the Cultural and Creative Industries in Poland